BELGRADE DESIGN WEEK 2014 – PRESS OVERVIEW BY DESIGNBOOM

Belgrade Design Week 2014 conferences open up a “Brand New World”

Since 2005, Belgrade Design Week has successfully forged intercultural and business connections between Serbia and the South East European (SEE) region, the greater global design scene, and the city of Belgrade. The initiative aims to serve as a platform and meeting point for creatives to engage in the exchange of ideas across a range of disciplines: advertising, architecture, arts management, communications, design, fashion, marketing, new media, publishing… the annual event brings forth an international conference delivered by approximately 30 international speakers who share their perspectives and personal developments in their respective fields.

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The 2014 conference program ‘Brand New World’ opened up discussion regarding the creation of new values in today’s fast changing world.

The three day ‘Brand New World’ conference saw the focus of a different theme on each day: – the best in global and Serbian architecture (october 9th) – the best in global and Serbian design (october 10th) – the best in global and Serbian communication (october 11th).

Keynote speakers on Thursday, October 9th, 2014: Architecture Day

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Massimiliano Fuksas Studio, Italy; Kim Herforth Nielsen / 3XN, Denmark; Studio
Drift, Netherlands; Ido Garini / Studio Appétite, Netherlands; Bleed, Norway; Zuzanna Skalska, Netherlands.

Keynote speakers on Friday October 10th:
Design Day

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Tom Strala, Switzerland; Lang / Baumann, Switzerland; Nicolas le Moigne, Switzerland; BBH / Bartle Bogle Hegarty, UK; Jonas Wagell, Sweden; Christian Kerez, Switzerland

Keynote speakers on Saturday October 11th: Communication Day

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Omar Sosa, Spain, Igor Kordej, Croatia, Michel Rojkind, Mexico, Guido Woska / Designit, Germany, Nicholai Wiig Hansen, Denmark, Idis Turato, Croatia

For the first time, BDW presented the ‘Serbian Innovation Session’ bringing together Serbian innovators from various fields of profession to engage in a discourse about their practice and work exprience. Designboom co-CEO and Editor-in-Chief Birgit Lohmann was invited as an ‘Agent Provocateur’ to moderate the discussion, raise questions and provoke thought about creativity in the region.

As part of the Belgrade Design Week initiative, each year the organization finds a neglected piece of architecture within the Serbian capital, rejuvenating it to serve as the main site of the conference and festival. After renovating the empty Palace of Federation, the bombed out Hotel Jugoslavija, the abandoned Kluz department store, the shut down Museum of Contemporary Art, along with numerous other locations in past years, BDW 2014 presents another polished gem of Serbian industrial architectural heritage – the old STAKLOPAN factory in Strahinjića Bana Street 7 – 9 in Dorćol, injecting new life into it as a creative hub from October 6th to 12h, 2014.

In addition to the conferences, BDW 2014 offered various workshops and exhibitions including: BDW DIZAJNPARK, showcasing the latest design works of from over ten countries; international PKS DIZAJNLABSTM workshops (October 7th and 8th) that provided free educational sessions for creative professionals and training for business people in Serbia; along with the edition of BDW’s 100%FUTURE SERBIA project which presents the work of 100 serbian designers, displayed in 100 shop windows throughout the city center.

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