The opening of BDW DizajnPark, the Belgrade Design Week exclusive exhibitions based on this year’s theme: “Innovation2 “, will take place on Tuesday, 04 June, at 17 h at the Museum of Contemporary Art (Usce). A dozen exhibitions from around the world will be showcased and the visitors will have a rare opportunity to see a nearly forgotten space of an important Belgrade cultural institution of national importance, which has been closed down for reconstruction for the past six years: it will temporarily open its doors only for the five days of the DesignPark event. Entry is free during the exhibitions, from Tuesday until Sunday, and the exhibitions and professional workshops in the Museum are just one section of the festival which will last until 09 June.

Belgrade Design Week is the first major event to take place at the Museum of Contemporary Art since the building reconstruction started in 2008. The building is located in New Belgrade and it is one of the most interesting world-class examples of modern museum architecture design. It was declared a monument of culture in 1987. Since its foundation in 1965, MOCA has based its exhibition policy on promoting the most significant artists, periods, movements and tendencies of the Yugoslav, Serbian and international XX century art, and during the BDW event the visitors will have the opportunity to see cutting-edge exhibitions of world-renowned designers, organized especially for the five days of DizajnPark.
The famous exhibition: “The Greek Monsters” is created based on original illustrations by the Greek studio Beetroot for the book “The Misunderstood Monsters of Greek Mythology.” The exhibition showcases graffiti and sculptures which can be best experienced with the “augmented reality” technology. Dusan Reljin, the acclaimed Serbian photographer residing in New York who photographs the world’s biggest stars, will display his latest work titled 10/10, and Austrian designer Thomas Feichtner will allow the Serbian public a rare and precious behind-the-scenes glimpse into his design process. A new Swiss design star Adrien Rovero will display an installation of  “custom made” stools in the national colors of Serbia, and one of the world’s most influential modern illustrators, Ukrainian-Danish artist Sergei Sviatchenko, will show a personal, modern vision of life using special collages, over ten meters high, made especially for the central hall of the Museum.


German avant-garde “high-tech studio” KramWeisshaar will display a digital installation inspired by their spectacular research on the future of technology, and Serbian artist and designer Dejana Kabiljo, who lives and works in Vienna, will showcase her golden armchair installation premiered in Milan and made of the YNA military uniform fabric scraps. A Czech studio Okolo will design museum magic room in a poetic experiment with the history of modern mirrors, and the best national designers will have the opportunity to demonstrate their creativity in an award-winning exhibition titled: Creative Space Serbia, sponsored by SIEPA. Finally, a Swiss -Polish innovator in the field of material manufacture, Oskar Zieta, brings to MOCA his FIDA steel-pumping technology, which he uses to produce chairs, bridges, even wind rotors, while Hungary will showcase its small national pavilion named: “The Current Present”.


Museum of Contemporary Art will open its doors to all the visitors on 04 June, from 17 h – 20 h, and the BDW opening ceremony will be attended by representatives of the government and cultural institutions, members of diplomatic corps, exhibitors and global stars from a variety of creative industries – branding, design, architecture, publishing, advertising, fashion, new media, film, business and culture – speakers at the BDW 2013 Conference which will take place at the same venue from 06 – 08 June.



I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.