EXD13 LISBOA (7 – 10 November)
BDW Founder, Jovan Jelovac, spoke at the major design event EXD13 LISBOA, in Lisbon, on 9.11.2013.

EXD is an international biennale dedicated to design, architecture and creativity; a forward-thinking platform that cultivates and analyses contemporary culture through discussion and reflection. It is a springboard for up-and-coming talent and experimentation in different formats, from exhibitions to urban interventions, debates and lectures. Focusing on people and ideas, the biennale’s program is designed to provide insight and incentive to both a specialized audience and the public at large, disseminating information and provoking debate.

One of the participants in this year’s debate was our very own Jovan Jelovac (, the founder of Belgrade Design Week. He spoke of the challenges and achievements regarding his pet project which became the biggest creative industries promoting event in the region. Tirelessly tracking down the “The Greatest Creative Minds of the 21st Century” and inviting them to participate in his innovative series of international design dialogues. Belgrade Design Week was born.

An architect by education, a designer by passion and profession, as one of the leading consultants for branding in Europe, Jelovac is a creative director and partner in Brand New World – brand architects firm. He has carried out various branding programs and campaigns for a range of high profile corporations, NGOs and governmental institutions in West and East Europe.

EXD13 was a showcase of a myriad of talented designers in the fields of architecture and urbanism, furniture, lighting, fashion, jewelry, accessories, type design, illustration, books and magazines design, etc. Take a look at the highlights of this extraordinary event:


It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.