BDW AT BEDA MEMBERS GATHERING

The first BEDA Members Gathering took place in London on Friday 21 September 2012, at the stunning DESIGN COUNCIL’s premises in the Angel Bldg in Islington. BEDA is Europe’s largest network of CEO’s, Directors and Presidents of leading design promotion and professional associations from 23 member states. The aim of this gathering was to enable BEDA’s members to learn from each other and other experts through workshops, case study presentations and keynotes with a view to driving up BEDA’s members’ capabilities to deliver their objectives and goals both effectively and efficiently and to enable greater collaboration between members across Europe. Jovan Jelovac was the only representative from speaking solely from the standpoint of a design week, amidst key European design decision makers representing all the important design centers and institutions. The keynote lectures were provided by BEDA’s own president Deborah Dawton with Marija Popovic, presenting the next stage of the vision and strategy for BEDA, and Isabel Roig of the Barcelona Design Center, presenting the recommendations of the European Design Leadership Board and what this means for BEDA and BEDA’s members. They were followed by many outstanding exposés on various aspect of global creative industries, such as the Design Leadership Programme by Ellie Runcie, the Design Council’s Director, to the amazing Laura Lee, who’s case study about her integrated design strategy for South Australia brought the audience to fretting about possible application in their own countries.

Needless to say, everybody was immediately invited to present their lectures and studies at the 2013 BDW conference, and perhaps even stage the first ever JOINT CONGRESS of BEDA and DESIGN WORLD* (name in development), the association of global design weeks in foundation, aimed at sharing experiences and the promotion of cooperation between festival organizers and representatives of design weeks from the whole world, who desperately need to get to know each other and start collaborating very close! Jelovac was the only delegate at both meetings, BEDA in London and DESIGN WORLD* in Helsinki, and felt like he was obliged to spread the message and initiate the meeting in June 2013 in Belgrade. Follow the BDW Newsletter for updates, as many of the key global design people will meet again on Saturday October 21st in Eindhoven at the annual DDW.

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Belgrade design week is a unique, inspiring and one-off design event in this significant geopolitical area. It is the only platform that is really working toward a positive change in the sense of perception and understandings of design profession in countries that formed ex Yugoslavia. I was honored that I was a part of such a beautiful and emotional event.

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