Jovan Jelovac Jelovac is by background an architect, by passion a designer, by vocation one of the leading branding consultants in East Europe. As a creative director and a partner in Trans:east brandvertising company, he implemented branding programs and campaigns for Imlek, Moć Prirode, the Ekonomist magazine, the Tax campaign for the Ministary of Finance, Ministry for Human and Minority rights, SCG Football Union, FEST, etc. He is involved in global campaigns for the Imperial Tobacco and Hoffmann La Roche. He is a member of the brandvertising network with partner offices in Budapest, Zagreb, Bucharest, Sofia, Nicosia, Vienna and Moscow. In cooperation with his partners each year he produces a special international large scale project – TV series, feature films, and now for the first time, an international festival. www.transeast.net