Djordje Lašić Đorđe Lašić is the Creative Director and partner in Unibrand, the house of brand consulting. His field is branding corporations, services and products. Telekom Srbija, Naftagas Nis, Telekom Srpske are some of his branding projects. Đorđe is the organizer and author of concept behind first branding conference and coordinator of Serbian and Montenegro’s Branding Association (SAMBA). www.unibrand360.com