“Publicis” Belgrade was founded in 1997, and today, with its 60 employees and clients, the leading international and domestic brands like Coca-Cola, L’Oreal, Hewlett Packard, Super Vero, Komercijalna Bank, Politika, Nestle, Kontiki, Habitpharm, Delta, British Airways, Rowenta, Whirpool, Tefal, ... stands for one of the leading agencies in the region.

Publicis initiated and took part in numerous non-profit actions such like helping neglected children, mentally disabled children, prevention of violence against children, supporting the Faculty of Political Sciences, cooperation with French Cultural Center, Bitef, Yellow Cab, Museum of Contemporary Arts…


Zaklina Kusic
General Manager Publicis Group SCG

Zaklina Kusic has a degree in Arabic language and literature. She has worked as a managing partner and creative director in SMS Bates Saatchi & Saatchi agency, where she established her reputation at the European market working for leading world brands, government projects and cultural institutions. She founded her own agency in Skoplje and Belgrade in 1996, which later on became a part of Publicis network. They are now the leading agencies in the region.

Awards (Golden Drum, Epica, Euro Best, New York Festival...) and numerous credits for special contributions awarded by companies (the best marketing team in Europe, the best local company…). She started numerous non-profit projects and actions (helping neglected children, campaigns against violence, campaign for the Museum of Applied Arts, campaign for Skoplje make over…). She is a founder and creative director of Yellow Cab (a guide for cultural events in Belgrade), Yellow Cab publishing, Atom Group... Gives lectures at Universities and Seminars. General Manager of Publicis Group SCG since 1995.