Born in 1971 in Belgrade. Studied graphic design in Johannesburg and Roma, where he graduated from Istituto Europeo di Design with a degree in Visual Communications in 1996. Since 1997 he has been working as an Associate Art Director in several advertising agencies in Belgrade and Podgorica (Idea Plus DDB, Srbrn Tus, McCann Erickson and Mapa). He is the founder and partner of the branding agency Unibrand, and one of the founders and Vice President of SAMBA. He won Griffon Award in year 2000 in the category of book graphic design and publications. His visual identity works were published in the American issue of LogoLounge book (RotoVision) and in other publications in the country. He is a member of ULUPUDS since 1998, and also a member of ATypi (Association Typographique Internationale) since 2002.