Vojin Djordjevic was born on September 2, 1959 in Srpski Babus. He gained his first business experiences in a trade company which represented numerous foreign corporations. Together with his brother Zivojin Djordjevic, he founded the first private company in our country that was an official distributor of “Marlboro”.

In 1992 he became the Director and majority shares owner of the factory of alcoholic and nonalcoholic beverages “Suboticanka”. Ahead of him was a long road to stabilization and reorganization of the factory with 500 employees, and working on quality and image of “Pelinkovac” struggling hard with counterfeits.

As a result, the production of alcoholic beverages and soft drinks reached the highest European standards, which was also confirmed by wining the peak quality award at the time, ISO 9002.

In April 1997 he started cooperating with the worldwide company Sinalco International.

In 1998 and 2000, as part of the “Sinalco” International Conference, that convened 36 countries, “Si & Si Company” and Vojin Djordjevic were declared the best partners in the world.

Besides the quality acknowledgement, reflected in loyalty to the product, VODA VODA has met the standards of HACCP and ISO 9001:2000 in July 2005, and in November 2005 was also verified by the American certification house NSF International according to the criteria of the World Health Organization. Aware of the fact that we built our future by preserving our past, SI & SI GROUP has incorporated Podrum Palic into its empire, cherishing the tradition of WINES FROM THE SAND…

The process of brand affirmation in international circles and numerous prizes followed, and the most significant ones are: award at United Vodka competition for Gorki List in 2004, and for design of VERTICAL Vodka and grand prix for total production of the alcoholic beverages in 2005.

By setting the personal and professional goals very high, Vojin Djordjevic aspires to new areas of creativity and experience on everyday bases. That is why his ambitions and indications of success, linked to selling of water VODA VODA, wormwood liqueur Gorki List, V Vodka, Or Liquors and other products of SI & SI Group in foreign markets, seam to be so realistic and achievable. One thing is certain: there are no boundaries for quality.