The complete service agency LUNA\TBWA was opened on 5 September 2003, in Belgrade, as part of the TBWA global advertising network (www.tbwa.com). Following the tradition of its parent company, LUNA\TBWA has gathered clients who believe in success: Henkel, Beiersdorf, Renault, Nissan, Masterfoods, Krka, Volksbank, The Belgrade Philharmonic, The Belgrade Dance Festival, and others. The agency has found itself among the top 35 out of 300 companies, making the greatest national profit in 2004.

TBWA is known for its distinctive philosophy and methodology of work, termed "Disruption" (“Changing the rules so as to abandon conventions and to make a vision come alive”). Applying this approach, they have created companies for clients globally, such as: Absolut, Adidas, Apple, Beiersdorf, Häagen-Dazs, Henkel, Masterfoods, McDonald’s, Michelin, Nissan, Sony PlayStation and many others.

The TBWA network has 237 agencies in 75 countries worldwide. Since 1993, TBWA is part of the Omnicom Group Inc. Company. Members of this leading world group for marketing and corporation communication offer services in advertising, strategic media planning and media acquisition, direct marketing, promotions, PR and also every other specialized service in the area of communication, for over 5000 clients in more that 100 countries.

At the end of 2004, LUNA\TBWA awarded its first Disruption award in our country, an award which is annually given to those who change the rules, surpass conventions and prove that a vision can come true. The first laureate of the Disruption award was Ivan Tasovac, Director of the Belgrade Philharmonic, symbolically nicknamed “the man of change”, after combining Rambo Amadeus and Mozart’s music. The second winner of the DISRUPTION award, issued at the end of 2005, is Saša Lazoski, who is the only person in the history of Orthodox Christianity to organize a fashion show in an Orthodox church (St. Marko’s Church).