Delta Maxi is retail chain operating within company Delta Holding, the biggest private owned Serbian company in Belgrade. Delta Maxi consists of three retail concepts: Maxi supermarkets, Pekabeta corner shops and Tempo cash-and-carry center. Maxi started in 2000. as hard discount and in few moths it changed its strategy and concept to supermarkets. Maxi has soon become the synonym for trade caring for its consumers, following world trends and introducing innovations in all segments of its business. Rajko Mandić Category management Director in Delta Maxi. He is responsible for strategic planning and business development of retail. He has full coordination for corporate visual identity, brand strategy and private label project. www.maxi.co.yu