Rade Pribićević, born 7.2.1966 in Belgrade. Lawyer by occupation, married to Ana, expecting a daughter, to be born in June 2006.
He is the Director for corporation and regulatory businesses in the Danube Foods Group.

The Danube Foods Group is a Holding company of eight subsiduuaries in the food industry. These are: Imlek, Novi Sad Dairy, Subotica Dairy, Zemun Dairy, Zajecar Dairy, Knjaz Milos, Bambi, and Banat.

His duties are public relations, regulations, company reputation, and corporate communications.

Before joining Knjaz Milos and the Danube Foods Group, he worked for ten years for British American Tobacco in Serbia, Germany and Switzerland.