Miloš Jovanović was born in Niš in 1972, studied Ecology, worked as an art director in Belgrade and in Bucharest, where he has been living for the past six years. In 2001 he created Hardisco.com, and has worked in the fields of branding, print, web-design, creative consigliore, receiving awards here and there. His work has been published in Web Designing (Japan), and in FLASH (Taschen books).