Born in Hamburg, Germany in 1969, Matthias Huettebraeuker has a 10 year experience in working with luxury and lifestyle brands in various disciplines.

He holds a master degree in business administration and a master degree in new media management and started his career as a business consultant for a global consulting firm working on strategic e-marketing and crm projects for global brands and institutions.

For the international internet agency network Pixelpark AG he oversaw various lead accounts for brands from the fashion, automotive, art and furniture industries before he was promoted managing director.

Prior to his current position he was managing director at Scholz & Friends AG, a much awarded German based global advertising network.

Matthias Hüttebräuker heads the global marketing & pr department at design hotels AG since 2004. He is responsible for the direction and strategic development of the design hotels™ brand, oversees the execution of all global marketing & PR strategies, media and marketing partnerships, e-Marketing and CRM. He also heads the product development team which acts as a branding and creative agency for all member hotels and produces the design hotels publications.