Integrated solutions: creative, media, BTL, PR, direct marketing -
–
Clients:
–BAT – Regional center for Serbia, Croatia, Bosnia, Albania,
Kosovo, Macedonia (creative, media AoR, BTL,DM, events)
–P&G (creative, AoR media, Communication planning Gillette,
PR events, data collecting,
BC program, permanent promo, merchandising, )
–HVB Bank (media AoR, creative) (from 2004)
–VISA International – creative, BTL, (from 2004)
–Carlsberg – BTL agency for Tuborg (from 2005)
–DFG – AoR media for Imlek (from April 2005)
–Husquarna – Media agency
–Masterfoods (media AoR)
–Glaxo Smith Kline (creative)
–Wyeth (media, creative)
–Paloma creative, media (from 2004)
–Emirates – AoR (from 2005)
–HBO and ICOM cable operators
–DUREX – creative and BTL

Strengths

Breadth and depth of experience nationally and internationally. Understanding of, and experience in, fully integrated marketing- above, below and through the line.
Strong experience of international clients, as Managing Director at GREY Worldwide (BAT, Procter&Gamble, GSK, MARS, HVB Bank, VISA international…)
Proven experience in building agency and training personnel. Took GREY WW Belgrade from failed franchise operation to a serious player (top 5 in Serbia)

Professional Experience

2001 to 2006: Managing Director GREY Worldwide Belgrade

Total operational responsibility for the running of GREY WorldWide Belgrade, MediaCom and G2 offices in Serbia. Regional co-ordination for Croatia, Bosnia, Albania and Kosovo for BAT
And P&G.

Built fully integrated business with 124 full time employees.
Won new BTL and CRM/DM projects from international clients ( BAT, P&G, VISA).
Got into major domestic pitch lists. ( Won HVB Bank, Imlek, Durex, Mobtel, Tuborg,
Finalist in tenders for Tetrapak, Emirates.)

Built business from billing 0,1 $ million in 1997 to 4 countries billing $32 million plus. Reporting to Regional Managing Director of GREY Worldwide in Milano – Pietro Leone.
As MD responsible for all client relationships with agency and for winning business in new markets. Co-ordinated between Central Marketing and local clients. Responsible for central remuneration agreements and total account profitability. Responsible for all central marketing and creative projects. Full financial accountability on all accounts.

1997 to 2001: Deputy Managing Director GREY WW Belgrade

Sent out by GREY Duseldorf to establish control of local franchisee (Focus communication) and reassure international clients. Ultimately responsible for ending franchise and establishing new wholly owned agency in difficult circumstances.

In addition to my account handling role, from 1997 to 2001. I also assumed management responsibility for New Business.

As new business director I had responsibility for setting up a proper infrastructure for obtaining new business. Responsible for strategy and implementation. We put a target identification, contact management and training program in place.

1996 to 1997: Media Executive

Media Executive in GREY Duseldorf . Start to work for GREY Dusseldorf as trainee for Serbian market. Finished GREY Academy and MediaCom media communication course.

1992 to 1996: Computer programmer, Invest Banka AD Beograd

Responsible for database management and computer programs for House loans and VISA accounts.

Education

10/1987 - 10/1991 FACULTY OF ECONOMICS OF THE BELGRADE UNIVERSITY, Beograd
B. Sc. - Major field of Study: Marketing
Average grade: 9,02. Grade point average of 10, in the field of International Marketing.

09/1995 THE EUROPIAN CENTRE FOR PEACE AND DEVELOPMENT OF THE UNIVERSITY FOR PEACE ESTABLISHED BY THE UNITED NATIONS, Miločer
ECPD International Seminar “International Marketing”

07/1997 GREY ACADEMY, Dusseldorf
Organization: GREY Dusseldorf

10/1997 MediaCom Advance Lidership, Dusseldorf
Organization: MC Dusseldorf