Born 14 November 1977 in Belgrade. Studied Film and TV Camera at the Dramatic Arts Department of Belgrade University. Began his professional career as a photographer working on fashion editorials, cover pages and illustrations for a great number of magazines popular during the 1990s. During his studies he opted for short moving forms, mostly musical video-clips and commercials. He is one of the founders of the GISTRO Advertising marketing agency. He currently owns and directs his own production house, working as art director and director of photography. He has cooperated with all major marketing agencies in the country, and others in Slovenia, Hungary and Macedonia. He has won numerous awards for best music and commercial videos at festivals in the country and throughout the region. His most famous advertisement campaigns include LEGEND Worldwide, Telekom Srbija – TIPI, TOKI, NETI, Moc Prirode, NEO, EGO, PURE, Cinemania 2004, Mobitel Slovenia, Monet Montenegro, HYPO Alpe Adria Bank – apartment loans and many others.