Jelena Petrović Zvekić Legend Jelena Petrović Zvekić has ten year's experience in the fashion market. She specialised and is currently working as Director of Marketing and Development of the Legend World Wide fashion label, a regional leader in the fashion business. She heads the development of a network of seventy specialised Legend stores. Jelena Petrović’s area of expertise is planning, organization and coordination of the company’s marketing activities; development of sales opportunities for the overseas market; planning, coordination and supervision of business in the Russian Federation; she organized fair promotions in the overseas market of CPD FAIR, Dusseldorf, Germany (2004), and JEANS FAIR – Moscow, Russian Federation (2003, 2004, 2005). Within her own company she is in charge of cooperation, and the development of cooperation, with institutions such as: the European Agency for Reconstruction and Development (TAM programme), USAID (United States Agency for International Development), continuous cooperation, GTZ (Germany), and SIEPA (Serbian Export Promotion Agency). She defines target groups for appropriate marketing, sales and promotional concepts, together with analysis and evaluation of marketing and competition. She also heads all PR activities of the company and its concept.