One of the keynote speakers at Belgrade Design Week 2013, the Dutch designer was recently honored with INDEX Award 2013 + People’s Choice Award of CNN from the Crown Princess of Denmark for his interactive design.

This month Roosegaarde wins yet another award: the Blauwe Tulp Accenture Innovation Award in the category Health and Public Service Industry with his signature project: Smart Highway.

When he came to Belgrade to show his incredibly innovative Smart Highway and other projects which seem to have been teleported from another galaxy, we knew we were in the presence of an amazing talent. The impression was recently officially confirmed, when Daan Roosegaarde received the INDEX: Award 2013 in presence of the Crown Princess of Denmark and 2.000 guests from around 35 countries, and most recently, the Blauwe Tulp Accenture Innovation Award.


INDEX is the biggest design award in the world and it includes a prize of €100.000 and a touring exhibition. Roosegaarde also won the “People’s Choice Award”, being the favorite of the INDEX audience. The INDEX Award is the Oscar of the design prizes, aiming to improve life by engaging with design for sustainable solutions. The jury was excited about Roosegaarde’s interactive and sustainable landscapes such as Smart Highway; creating roads which generate their own light, communication and energy. This merge of technology and ideology is something Daan Roosegaarde calls ‘techno-poetry’. It is something that will change our future.

Take a look at some of these amazing designs:


Studio Roosegaarde is the social design lab of artist and innovator Daan Roosegaarde with his team of designers and engineers. The studio’s work has been the focus of exhibitions at the Tate Modern, the National Museum in Tokyo, the Victoria & Albert Museum in London and the Stedelijk Museum in Amsterdam. The INDEX award is followed by many other awards such as the Dutch Design Award and China’s Most Successful Design Award.

P.S. Check out Roosegaarde at the Belgrade Design Week 2013:                                                              


During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success