ADVERTISING & WORLD DESIGN INNOVATION

The Cannes Lions are roaring in Belgrade on June 7th! Watch and learn from the makers of the globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guiness, Nike, Adidas, RED, The Economist, Benetton, Discovery Channel, Bugaboo, Heineken, Pirelli, Xbox, etc, brought to you by TBWA, Wolff Olins, and AKQA, as well as avantgarde digital communication artists Troika. Followed by the first ever World Design Innovation session at BDW, presenting leading global curators, design management and business leaders from Munich, Eindhoven, Prague, Barcelona, Brussels, Amsterdam and Vienna, introduced by the Professor who singlehandedly changed the Government of South Australia by redesigning its functions according to creative rules – the amazing Laura Lee.

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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