ADVERTISING & WORLD DESIGN INNOVATION

The Cannes Lions are roaring in Belgrade on June 7th! Watch and learn from the makers of the globally most innovative campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guiness, Nike, Adidas, RED, The Economist, Benetton, Discovery Channel, Bugaboo, Heineken, Pirelli, Xbox, etc, brought to you by TBWA, Wolff Olins, and AKQA, as well as avantgarde digital communication artists Troika. Followed by the first ever World Design Innovation session at BDW, presenting leading global curators, design management and business leaders from Munich, Eindhoven, Prague, Barcelona, Brussels, Amsterdam and Vienna, introduced by the Professor who singlehandedly changed the Government of South Australia by redesigning its functions according to creative rules – the amazing Laura Lee.

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B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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