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/Conference programme
   
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Thursday 8 May 2008  
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Miguel Fluxa / Camper

Founded in 1975 by Lorenzo Fluxa, Camper was created as a fusion of tradition and comfort, of industrial and graphic design. In 1992 Camper began its international expansion, and in 2004 opened its first hotel Casa Camper. Today after over 130 years as a family business, Camper operates in over 60 countries.
Miguel Fluxa, the fourth generation of the founding family, joined the company in 2003 and is responsible for brand extension, as well as innovation in the areas of design development and collaborations in the fields of communication, product and interior design.

www.camper.com

9:00-10:00
Registration
10:00-10:35
Miguel Fluxa, ES
Camper
Imagination Walks
10:40-11:15
Jakob Odgaard, DK
Bang & Olufsen
The Beolaboratory
11:15-11:30
coffee break
11:30-12:20
Michael Baulk, GB
The Mill
The Future of Brands
12:25-13:00
Stefano Serra & Sergio Viotti, IT
Tecno SpA
Multitude of Codes
13:00-14:00
Lunch                          
14:00-14:50
John Winsor & Neil Riddell, US
Crispin Porter + Bogusky
Why Product Innovation?
14:55-15:30
Shin Azumi, GB
a studio
Funcionality and Context
15:30-15:45
coffee break
15:45-16:25
Luisa Collina, Fabrizio Pierandrei, Alessandro Pierandrei 
Politecnico di Milano
16:30-17:30
Ascan Mergenthaler, CH
Herzog & de Meuron
Flowing into Landscape
17:35-18:30
Panel: Designing Brands
Moderator: Jovan Jelovac
Participants: Jacob Odgaard, Michael Baulk, John Winsor, Fabrizio Pierandrei, Sasa Vidakovic

 

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Jakob Odgaard / Bang & Olufsen

The renowned Danish company Bang & Olufsen - founded in 1925 by Peter Bang and Svend Olufsen - today operates in over 40 countries. Combining comfort, design, and supreme sound quality, Bang & Olufsen designs and manufactures high-end audio products, television sets and telephones. B&O products are intended to reflect cutting edge industrial design, in form, function and operation and always have a unique appearance and user-interface. Jakob Odgaard is Managing Director of Bang & Olufsen Expansion Markets.

www.bang-olufsen.com

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Michel Baulk, The Mill

The former CEO of Abbott Mead Vickers (AMV), Michael Baulk is known as the most successful chairman in the advertising world, having inspired and influenced many new talents in the industry. He is currently the Chairman of The Mill, a visual effects company, with offices in London, New York and Los Angeles.
The Mill was recently named the world’s number one post-production house by Shots magazine, the key global publication for the trade. Its numerous award-winning productions include work for Sony PlayStation, Honda and Guinness. It remains the only UK visual effects company to win an Academy Award for the film Gladiator in 2001.

www.the-mill.com

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Stefano Serra & Sergio Viotti / Tecno SpA

Tecno SpA, founded in 1953 by Osvaldo and Fulgenzio Borsani, continues to remain true to its founding enthusiasm for engineering, technological innovation and cutting–edge design. The quality of their services is reflected in their many projects around the globe: the refurbished British Museum by the architect Norman Foster, the building of the Agbar tower in Barcelona, designed by Jean Nouvel, and the European Parliament. Tecno prides itself on its ability to deliver an end product that surpasses expectations of style without sacrificing any of its functionality.

www.tecnospa.com 
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John Winsor & Neil Riddell / Crispin Porter + Bogusky

Crispin Porter + Bogusky was founded in 1965 and is based in Miami and Boulder. It operates as a service agency with creative, media, planning/research, accounts services and production for print and broadcast. CP+B is recognized throughout the advertising industry for its unique and thought-provoking campaigns. With such notable clients as Burger King and Volkswagen, CP+B is also credited for creative work with MINI, Nike, Geek Squad, Miller Lite, Miller High Life, the launch of Coke Zero and the "truth" anti-tobacco campaigns. John Winsor and Neill Riddell will present their latest achievements in product innovation.

www.cpbgroup.com

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Shin Azumi / a studio

After working at the Azumi design studio, Shin Azumi established his own office-cum-studio in London in 2005. He constantly experiments with new ideas and solutions across the fields of product, furniture and spatial design. His client list includes Magis, lapalma, Desalto, Muji, Authentics, Guzzini and many other brands from both Europe and Japan. His works have received numerous design awards and were shown in major museums such as the Victoria & Albert Museum, the Design Museum, the British Council and the Vitra Design Museum.

www.shinazumi.com
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  Luisa Collina, Fabrizio Pirandrei, Alessandro Pierandrei / Politecnico di Milano

Product Service System Design is the Master study department at the Politecnico di Milano. This is the first university in the world which has systematically organized its multidisciplinary approach to design.

www.polimi.it

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  Ascan Mergenthaler / Herzog & de Meuron

Ascan Mergenthaler began collaboration with Herzog & de Meuron in 1998 and became a partner in 2004. Among other projects, Ascan Mergenthaler was responsible for the de Young Museum in San Francisco and the Forum Building and Plaza in Barcelona. He is also a partner in charge of the Central Police Station Compound in Hong Kong and the Waterfront Hotel in Helsinki.
Consistent with this breadth of vision, Herzog & de Meuron create pragmatic designs, solving problems with new and inventive means. Their buildings can be seen as exchanges between tradition and innovation, minimalist geometry and elaborate style, movement and stability, and natural and synthetic materials.

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