Dalia Salimonias - Camper

Dalia Salimonias presented the history and the evolution of the Camper brand, since
its origins in 1877 until today, focusing on all aspects of the company, covering the product design, graphic design and communication, and also interior design of their shops + architecture. She also reviewed the history of rich collaborations with designers from the beginning until today.

Jacob Odgaard - Bang & Olufsen

Bang & Olufsen has a long history in the audio industry and vast expertise in music system, television, telephones and loudspeakers. Jacob Odgaard, Managing Director of Bang & Olufsen for emerging markets talked about Bang & Olufsen's search for excellence and originality in design and performance.

Michael Baulk – The Mill

Michael Baulk said that when he started in advertising business the world was a far simpler place. Today everything has changed dramatically – the time, the advertising landscape, the media opportunities - but the fundamental principles are the same. The total focus is on producing brilliant ideas that engage audiences and compete with any kind of entertainment. There is no substitute for good idea and developing - a good idea is what advertising business is about.

Sergio Viotti & Stefano Serra - Tecno SpA

Sergio Viotti of Tecno SpA stressed the importance of collaboration and good communication with the architect in finding the appropriate solution for a specific problem.

John Winsor & Nel Riddell – Crispin Porter + Bogusky

CP+B have been called "visionary" by both Newsweek and Time, hailed as "the ad world’s most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, and made Burger King sizzle once again. John Winsor and Neill Riddell say that CP+B want to change the culture around the brand itself and one of the best ways to do so is to change the product itself.

Shin Azumi

Born and raised in Japan, Shin studied at the Royal College of Art in the UK. In 2005 Shin Azumi set up a new solo practice, “a studio”. Always trying to do something new, more meaningful, Shin Azumi thinks that designing furniture means fighting against the history of furniture design.

Fabrizio Pirandrei / Politecnico di Milano

Product Service System Design is the Master study department at the Politecnico di Milano. This is the first university in the world which has systematically organized its multidisciplinary approach to design.

Ascan Mergenthaler – Herzog & de Meuron

Ascan Mergenthaler studied architecture at Stuttgart University and The Bartlett, UCL, London. He worked for Konstantin Grcic – Industrial Design from 1995 to 1997. He started working for Herzog & de Meuron in 1998 and became a partner in 2004. Ascan presented an overview of the projects he was in charge of, including the Bond Street building in New York, Museum in Southampton, concert hall in Hamburg and a hotel in Helsinki.

Panel: Designing Brands
Moderator: Jovan Jelovac

GHOST PROJECT 08: FOR REAL
Magacin in Kraljevica Marka
Kraljevica Marka 4